advertisement analysis (mama sita's)

The advertisement Mama Sita’s is located at Luzuriaga Street near downtown area. As you can observe, Downtown can be considered as the heart of the city or the beehive of different people from different races, age and genders. In addition, it is the busiest place in Bacolod City. It is said that one of the factors of a good advertisement is its visibility, or its ability to be seen by everyone. Mama Sita’s billboard could attract large amount of prospective buyers. It could make them aware of the existence of such product, thus taking their marketing strategy into a higher level. The target audiences of the product are the housewives or mothers, those who are engaged in cooking businesses--- food entrepreneurs and carinderia owners alike. The overall design of the product involved use of bright colors, such as red, green and yellow that stimulates the mind and captures the attention of the audience. Legibility was also given priority; its big fonts ensured that it can be read even from a far. Furthermore, it has charismatic tag lines that describe and highlight the important features of their product. Moreover, not all Filipinos can understand English, thus the ad utilized Filipino as its medium of language in order to ensure that it is well understood by its target buyers. The key objects being featured were different samples of Mama Sita’s pastes and sauces which came in different flavors. The characteristics that were given importance were the ones that are more likely to entice the readers to patronize their products. Examples of such characteristics are the following: 100% no artificial color and flavor, low in sodium, and with slow-cooked ingredients. There were no specific backgrounded nor foregrounded features, but, one can easily know which features are deemed important by merely looking on the size of fonts used. Understandably, bigger fonts mean bigger emphasis. The lesser the fonts are, the lesser its importance. In general, the ad being discussed in this blog can be considered excellent in presentation and appealing to the costumers, because it was able to highlight the strengths of the product, and conceal its flaws or weaknesses.