The first thing we do in analyzing a product is to first have a knowledge and understanding toward the product--- What exactly is being advertised? The Methathione is used to help treat blood disorders, and detoxify the liver of heavy metals, toxins, and alcohol; it helps to protect cells and tissues against oxidants. MET-TATHIONE has anti-aging effects, and as we grow older, supplementing MET-TATHIONE can help prevent the levels from dropping. The secret to excellent marketing is to deeply understand who your target clients are and what exactly their needs are. If you hit a raw nerve as to what they desire in a product, then you can also be sure that you were able to strike a jackpot. For instance, the target audiences in the above image are women who wants glowing, beautiful and youthful skin like the model herself, Kris Aquino. The advertisers are aware that the characteristics model more or less reflects those of the product as well. So in order to project an excellent unrivaled product, they also chose somebody whose beauty, personality, socioeconomic, and popularity status is considerably unequalled—Kris Aquino. These aforementioned qualities of the said actress are the very same characteristics of the target purchasers whom the company wants to reach out. The advertisers wanted to look appealing to power-clad, independent, career-oriented, and modernized females who are more likely inclined to spend much on vanity. Hence, they decided to ask Kris Aquino to endorse their product—the ultimate epitome of class and status symbol. The name of the product was placed at the bottom in ravishing, huge fonts that are attractive to the eyes and unquestionably legible. The background color exudes warmth and is identical to the exact color of the item being sold. Moreover, the tag line sounded enticing, promising a glowing, fairer, whiter skin to would-be consumers. In general, the goal of this ad to encourage consumers to spend for the purpose of obtaining, or acquiring the appearance of, a higher socioeconomic status by using a top-of-the-line products endorsed by a model with a big name and a whooping social profile.