BRAND IMAGE This advertisement of Sunsilk Co-Creations employed the brand image style of product advertisement. This brand built up their image to the costumers by using professionals in promoting their product. World-renowned hair specialists joined forces to personally come up with a hair concoction that can answer to the hair style needs of every Filipinos. In addition, these experts came in different races and specializations. Consequently, the credibility of Sunsilk was raised a notch higher. The result is evident as buyers flock to purchase these “personalized hair shampoo” created by bigwigs in the arena of hair styling. Indeed, who wouldn’t be interested? If I were the costumer, I would undoubtedly go for a shampoo whose credibility is without reproach, as endorsed by trusted people in that field. This advertisement builds a strong impact to their consumer because their concept of using experts is very appealing.