INHERENT DRAMA http://www.youtube.com/watch?v=Rscs2W71A00 The commercial, in an attempt to be entertaining, portrayed a heart-tugging story where every family can relate to. The storyline went this way: There’s this mother who longed to be visited by her workaholic son, whose hectic schedule cannot permit him to do so. One day, her granddaughter thought about writing a letter to her grandmother. She then intentionally placed the letter inside her father’s suitcase. Her father was able to read the letter and was touched by it. As a result, he decided to visit his mother and bought kfc along with them. KFC used inherent drama to advertise their product. This kind of technique used emotional appeal where they relate to their customer’s social and psychological needs for purchasing a product. They believed that emotion’s works better at selling a brand. They could attract a large numbers of buyers by touching their hearts using dramatic characterization, with the hope that the positive feelings they evoke will transfer to the product.